How to attract and retain employees
For business owners, staffing will always be among their top concerns. Will you be able to attract the talent you need? Can you keep the skilled employees you have? The short answer is yes – if you are strategic and follow through on things that matter.
Often, in tight markets, owners must compete for quality employees that will represent their company well. Worker availability can also affect plans for growth. So when you put out that “help wanted” sign, keep these tips in mind:
Be a workplace where workers want to be
There are some things money can’t buy. A sense of purpose, company values, being part of a team of good people. Think about the kind of people you want working for you and what things they value. Make employees part of your mission. Be choosy – good people want to work with good people.
Benefits matter. Flexible benefits matter more
One size does not fit all. Salary, health insurance, long-term care insurance, retirement, vacation, health savings accounts (HSAs), flexible spending accounts (FSAs) – different people want different things. Young people may value vacation over salary; parents might value health insurance more. Work with your benefits partner to offer a good mix and adapt to your staff’s needs.
Listen to employees and help them succeed
Hiring is one thing, retention is another. Employees want to be heard and supported. If employees lose momentum, they’ll look for new opportunities. Invest in training. A mentorship program or regular check-ins with leadership where employees can share ideas will show you’re invested.
Engaged employees are happy employees
Give your employees a reason to work hard every day – and make it fun. Team-building, productivity contests, and incentives allow employees to have fun while supporting the business AND doing something for themselves.
Think of candidates like you do customers
Customers need information and persuasion. Job seekers need information – and yes, marketing – too. Figure out what your value proposition is for employees and sell your workplace to candidates. Make sure employees (your best source of leads) are happy and know what you stand for. Offer testimonials and attract attention. It’s just good business.
Even today, you can find and keep good people. Invest in things that make your business special. Some things you control: culture, mission, being a good employer. For others, you’ll want a benefits partner and business consultant. Your business is only as good as your people. Make sure they’re the best.