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Shelter from the storm: What to look for in a financial institution during a crisis

Needless to say, the COVID-19 pandemic has many of us feeling stress and anxiety. We are worried and losing sleep over one thing in particular: money. Some of us have lost jobs. Others have seen small businesses gutted. Virtually all of us are experiencing angst and uncertainty about what’s to come.

It’s during times like this that we depend on our financial institutions to help guide us through the storm. However, for too many of us, our financial institutions are not living up to our expectations now that we need them most. Whether it is applying for a loan, updating a financial plan, or simply getting reassurance that your money is safe, too many calls are not being returned, technology sometimes does not work as it should, and questions are going unanswered.

If this sounds familiar, you are not alone. More importantly, you have choices. If you are not receiving the level of service you expect and deserve, now is the time to explore your options. Ask the following questions before you entrust any bank or other institution with your hard-earned money … and financial future.



While our current situation can feel overwhelming, your financial institution should not be adding to the stress. Seek out a financial partner who has your back in good times and bad. At Alerus, we will be there for you when you need us most.