Investing

Understanding what financial planning is – and isn’t

Finances are complicated. Gone are the days of one checking account, one savings account, and a pension for the future. People today are bombarded with advice, decisions, and complex financial products that can make planning for the future with confidence seem daunting.

Conducting focused financial planning can help organize and simplify your financial life and establish a framework to weigh big and small decisions over short and long terms. Many people have misconceptions about what financial planning actually entails. Here’s a quick rundown of what financial planning is, and isn’t, and what it can do for you.



Financial plans are unique to you. A financial planner is at your side to help you make choices that will assist you in achieving your goals, not judge you. And they are there for the long haul – your need for a plan doesn’t end the day you retire. Alerus’ financial guides and advisors have the experience and expertise to help you plan for your future. Contact us today to get started.