Paul Herbst

Paul Herbst

Senior Financial Guide


As a senior financial guide, Paul Herbst works closely with his clients to develop a financial strategy that aligns with their retirement goals. He joined Alerus in March 2008 and has over 15 years of experience in retirement services. He is also a passionate advocate for small businesses, having owned his own successful small business for 16 years before joining the financial services industry.

A native of Bloomington, Minnesota, Paul holds a bachelor’s degree in economics and urban studies from the University of Minnesota. He lives in Hudson, Wisconsin, with his wife, Elizabeth, and two sons. In his free time, Paul enjoys lake activities, biking, golfing, snowboarding, and social gatherings with family and friends.