Seth Holstad

Seth Holstad

Retirement Sales Consultant


Seth Holstad joined Alerus in January 2016 when Alerus acquired Alliance Benefit Group North Central States, Inc., where he worked since 2010. Over the course of his career, Seth has gained extensive experience in the retirement plan industry by holding several positions including plan administration and sales support.

As a retirement plan consultant, Seth is responsible for growing Alerus’ retirement plan initiatives through retirement plan advisors and third-party administrators. His experience and education in the retirement plan industry gives him the ability to partner with his trusted retirement plan professionals in the design, implementation, and communication for defined contribution retirement plans.

Seth earned his Bachelors of Science in finance from St. Cloud State University. Seth also holds his QKA [Qualified 401(k) Administrator] and CPFA (Certified Plan Fiduciary Advisor) through ASPPA (American Society of Pension Professionals & Actuaries). He currently resides in Northwood, IA, with his wife, Sasha, and son, Graham. In his spare time, he enjoys attending Graham’s athletic activities, walleye fishing, woodworking, and golfing.